NAB Highlights “TV and Radio HQ” in Central Hall

More details are available now about the TV and Radio HQ that will be a feature of the Central Hall floor at the NAB Show in April.
Radio World was first to tell you, last spring, about NAB’s plan to move the HQ to the newly renovated Central Hall of the Las Vegas Convention Center. The broadcast HQ area had been in the West Hall for the last several years.
Karen Chupka, NAB’s executive vice president of global connections and events, said in the new announcement that broadcasters “want to experience NAB Show … with relevant, high-energy programming that’s integrated directly into the show floor.”
In addition to a concentration of relevant exhibit booths, the area will feature an HQ Theater, promising “quick-hit, entertaining sessions and live conversations.” Next door will be the NAB Member Lounge, including networking events.
A new workforce development program will provide sessions about how “AI, shifting talent models and emerging workforce trends are reshaping organizational strategy.” That program targets decision-makers but is open to all attendees.
The TV and Radio HQ will be just inside the newly renovated west-facing front of the LVCC, facing the Silver Lot, Vegas Loop station and monorail tracks. (View a map of the Central Hall exhibits; the TV and Radio HQ area is at lower left.)
Also new is that the Small and Medium Market Radio Forum will take place on Sunday, April 19, rather than Saturday.
“This change is designed to increase accessibility, boost participation and strengthen the flow of broadcast-oriented programming during the opening days of NAB Show,” the organization stated.
The forum is part of the NAB Show Premium Conference, which includes an integrated Broadcast Management and Monetization Conference. The latter includes the Broadcast Engineering and IT Conference, Radio Advertising Bureau programming and the NAB Leadership Foundation’s Focus on Leadership Series.
Those events will be in North Hall session rooms.
The overhaul and expansion of the LVCC campus began with the opening of the $1 billion West Hall in 2021. The renovation of the legacy campus cost $600 million and was completed in January.
Central Hall has a new Grand Lobby with glass curtain wall and a lot of natural light. A large digital screen anchors that space. There is an interior concourse between the North and South Halls that eases movement (though South Hall is not part of the NAB Show this year). The facing of the legacy buildings also now matches the design of the West Hall.
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