Exhibitor Viewpoint: Fraunhofer IIS at the 2026 NAB Show

With the 2026 NAB Show approaching, we’re providing you a series of previews asking exhibitors about their plans and expectations.
Marc Gayer is head of the Audio and Media Technologies’ Business Department at Fraunhofer IIS.
Radio World: Most attendees will have heard of Fraunhofer but may not realize its scale. Briefly, what is it and what is its core business?
Marc Gayer: Fraunhofer is Europe’s largest applied research organization, with 32,000 employees across 76 institutes, covering everything from communication systems and AI to health, mobility and media technologies.
Fraunhofer IIS is one of the biggest institutes and home to the Audio and Media Technologies division — the people behind mp3, AAC, xHE‑AAC and today’s MPEG‑H and JPEG XS standards.
Our core mission is to develop technologies that turn scientific excellence into real‑world solutions such as efficient audio and video codecs and personalized, immersive sound. Our technologies are used for broadcast and streaming infrastructure as well as in advanced tools for content production and distribution. Continuous collaboration with global broadcasters, device manufacturers and standardization bodies ensures that our innovations reach audiences worldwide.
RW: What products or themes will you highlight at the NAB Show?
Gayer: Our focus will be on next-generation audio and professional media workflows, with major highlights from our audio and video technologies.
- MPEG‑H Audio for broadcast and streaming — We’ll showcase new integrations of the MPEG‑H Renderer into Avid Pro Tools and Marquise Technologies’ MIST, enabling more creators to produce, QC and master immersive and personalized audio within existing workflows. We also present cloud‑based MPEG‑H Audio production and transmission workflows developed together with AWS and technology partners.
- JPEG XS for ultra‑low‑latency, visually lossless video transport — Fraunhofer IIS will present the Emmy Award‑winning JPEG XS codec and its SDK, supporting ST 2110‑22, RTP, MXF and integration into CPU/GPU/FPGA/ASIC workflows — essential for IP‑based studio, cloud and live production environments.
RW: Fraunhofer codecs have played important roles in audio and radio broadcasting. What recent developments should we know about?
Gayer: Fraunhofer continues to advance the codecs that power today’s broadcast and streaming ecosystems.
Recent developments include broader integration of MPEG-H Audio into cloud workflows as well as into even more professional production tools and consumer devices.
In streaming, xHE-AAC remains a key technology for consistent, high-quality audio under variable network conditions, and adoption continues to grow across devices and platforms.
Beyond broadcast and streaming, our codec portfolio also advances next‑generation communication and immersive media, with IVAS and MPEG-I as emerging codecs enabling spatial experiences for phone calls and VR/XR applications.
These efforts are complemented by innovations such as the integration of xHE‑AAC into modern messaging through its adoption in RCS ecosystems and LC3plus for low‑latency audio, which also has a lossless operation mode.
A particularly dynamic development is happening in Brazil, where the new DTV+ (TV 3.0) system uses MPEG‑H Audio as the mandatory audio codec.
Consumer devices are now arriving on the market, including TVs with full MPEG‑H feature support, enabling Brazilian viewers to enjoy immersive and personalized audio at home. While Brazil leads the way, we also see growing interest from other markets in Latin America that watch this global media powerhouse closely. We expect many broadcasters to monitor the rollout of DTV+ and the viewer response during major events such as the upcoming World Cup — and some may explore similar audio innovations as Brazil’s ecosystem evolves.
RW: What have been the most important recent developments in AI for these areas?
Gayer: Within audio, the biggest shift has been the rapid move from classical signal processing to AI‑enhanced, context‑aware processing.
For Fraunhofer IIS, this includes advances in AI‑based noise reduction, echo control, beamforming and dialogue enhancement — technologies that now adapt automatically to complex acoustic scenes in real time.
At the same time, AI‑assisted tools are enabling more efficient broadcast and production workflows, from cloud‑based rendering to automated quality control, helping broadcasters scale modern, flexible production environments with less manual effort.
RW: What other trends will you be watching for at the convention?
Gayer: We expect strong momentum in cloud‑native and hybrid production workflows, particularly as more broadcasters adopt IP‑based infrastructures and seek interoperable, scalable audio tools.
Personalized and accessible audio continues to gain importance, with viewers expecting adjustable dialogue levels, multiple commentary options, and mixes tailored to their listening environments.
Additionally, the growing use of ultra‑low‑latency IP transport — supported by technologies like JPEG XS — is reshaping live production and enabling more distributed, collaborative workflows across studios and cloud platforms at the scale seen across NAB this year.
RW: What else should we know?
Gayer: Fraunhofer IIS develops technologies across the entire media chain and works with broadcasters, manufacturers and standards bodies to ensure real‑world deployment. Our goal is to make next-generation audio practical, accessible and ready for today’s workflows, a commitment reflected in the MPEG-H Audio and JPEG XS solutions we are showcasing at NAB, whether in immersive broadcasting, efficient streaming or the emerging world of personalized and interactive media experiences.
NAB Show Booth: W2343
[Read more interviews in this series.]
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