A coalition of broadcasters in the United States would like the FCC to give AM stations a fresh opportunity to acquire and move FM translators.
The group of 19 AM operators has asked the FCC to reopen its 2016 filing window that allowed AMs to acquire and relocate translators as part of its “AM revitalization” initiative.
Class C and Class D AM broadcasters dominate the coalition. They believe their proposal “will allow for substantial FM translator transmitter site and channel moves, enabling additional FM translators to rebroadcast AM stations.”
In addition, they would like the FCC to allow each AM to move up to three translators. They also hope the commission will allow the acquisition of translators that are farther away. And they would like this AM translator “window” to be made permanent.
The proposal does not call for the creation of new FM translator licenses; it deals with rules for how AM stations can acquire and move them.
Proven approach
Although the FCC recently has been closing dormant dockets, the AM revitalization docket remains open.
The window a decade ago permitted an AM broadcaster to acquire an FM translator and relocate it on any available frequency for local service using the rebroadcast of the AM station programming. Another window the next year allowed additional AMs to apply.
The group filing the petition is headed by Press Communications under President Robert McAllan. It includes names familiar at the FCC for their advocacy on behalf of smaller AM broadcasters, including Bud Walters, Matthew Wesolowski and Larry Fuss. (The full list is at the bottom of this story.)
They told the FCC that FM translators have saved hundreds of AMs from going off the air. They said stations have seen increases in listenership, advertising revenue and community engagement.
But they said the challenges facing the AM band have only intensified. Those include ever-increasing noise floor levels, continued degradation of audio receiver quality, variable (if any) nighttime service, and digital technological change in the marketplace.
They said AM stations “continue to experience a disproportionate decline in listenership.” They cited Nielsen data indicating that AM listenership represents less than a third of broadcast radio station audiences with FM picking up the balance, and that younger demographics rarely use AM.
They believe more than one-third of AM stations still lack at least one companion FM translator.
A reopening, they said, would benefit small, often minority-owned AM stations, many in rural areas. They said such owners often lack the capital or market conditions to launch digital services or may not have the financial capability or spectrum availability to obtain a full-service FM license.
More flexibility
They told the FCC that the greatest accomplishment of the revitalization initiative was giving AMs the ability to substantially move FM translators to locations where they could more effectively rebroadcast programming.
In 2016, the translators could only be moved from within a 250-mile radius of the subject station’s transmitter site and must be located within 25 miles of its transmitter.
A reinstatement would not require a “totally new major rulemaking infrastructure,” the broadcasters believe.
As before, they ask that the FCC provide an initial time period of perhaps 120 days in which only Class C and Class D AM stations could file.
But they also requested “minor enhancements.”
They would like the FCC to offer stations, “especially those with daytime-only operation or low-power and critical nighttime patterns,” the opportunity to obtain up to three FM translators to run within the 25-mile limit. In the previous window AMs could move only one.
“In many areas of the nation, and particularly in Zone 1, largely higher-power second-adjacent channels severely limit translator power levels,” they wrote. “Thus, the need for multiple translators to better emulate the daytime coverage of many Class D and Class C AM stations.”
They suggest a cap of three so that no AM is forced out of the market for translators by a large entity acquiring dozens of signals for a particular AM station, or by a competing AM “usurping” the FM translator spectrum in a market.
They also advocate broadening the purchasing reach from 250 to 500 miles, primarily to assist stations on the east and west coasts, the borders with Canada or Mexico, and the Gulf. (Apparently sensitive to politics, the filing simply used the name “the Gulf.”)
“This change is important as AM stations located near coastal or border areas were hampered in under the 2016 filing windows by having many fewer potential FM translators to acquire due to not having a full circumference of 250 miles dues to a truncation by such borders or the coast.”
Additionally, the broadcasters asked that their proposed “window” be made permanent.
“Rather than further limiting for the future the availability and the number of translators for purchase to eligible AM stations, a permanent change to the FCC’s rules to allow for moving FM translators to serve AM stations going forward will avoid spectrum warehousing and gamesmanship which often occurs upon the opening of a time-limited window,” they wrote.
[Read the petition here.]
Example
A footnote in the filing provides a case study of how this might benefit a broadcaster.
“Press Communications LLC is the licensee of WHTG(AM), a Class D 500-watt daytime-only station licensed to Eatontown, N.J.,” it states.
“The station currently has one companion FM translator W264DH, which only reaches about 20% of the AM’s daytime coverage. Adding one or more translators would greatly enhance WHTG’s ability to better serve its existing listening audience, and more importantly, develop new audience.”
It noted that Press also has a construction permit on file to move W264DH to another location within 25 miles of WHTG’s transmitter site.
“But without an additional translator, that move is a zero-sum game, as some listeners will lose FM service without a second translator to replace W264DH at the existing site.”
Conclusion
The petitioners noted AM radio’s role in public alerting. They cited the perceived desire of FCC Chairman Brendan Carr to help make sure that all broadcasters remain competitive well into the future.
“AM broadcasting technology is now over 100 years old, which is eons in a world that went from 56k digital dialup modems to gigabit speeds in a little over a quarter of that time. The laws of physics tell us there is little we can do to overcome the technical limitations inherent in AM service,” they wrote.
“Indeed, reinstating the 2016 AM Radio Revitalization translator modification filing windows for FM translators will help ensure AM broadcasters’ high level of service well into the future.”
The groups that filed the petition are SSR Communications, Simmons Broadcasting, Kaspar Broadcasting, Mountain Top Media, Priority Communications, Virden Broadcasting, South Seas Broadcasting, Delta Radio Network, Hancock Communications, WYCQ, The Cromwell Group, R & F Communications, Eureka Broadcasting, O-N Radio, Viper Communications, Mentor Partners, Genesee Media, Dakota Broadcasting and Community First Broadcasting.
[Related: Read comments by REC Networks in reaction to this petition.]
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