Audacy: The Most Devoted Sports Fans Are Flocking to Audio
A new report released by Audacy looks to convey just how passionate sports-talk radio listeners are. Titled 2026 State of Audio: Sports Fandom, the report explores the evolution of the sports fan’s attention.
Its bottom line: In a packed sports calendar year like 2026, sports fans are craving places for discussion beyond a three-hour game, and they consistently seem to be seeking out audio.
The report cites several studies as sources, including the “State of Sports Media” from Crowd React Media, Edison Research’s “Share of Ear” and Nielsen-Scarborough’s USA+ study.
Audacy operates some of the highest-profile sports-talk radio outlets in the U.S., including New York’s WFAN (AM/FM), Chicago’s WSCR(AM) and its newly added Chicago 104.3 FM signal, Philadelphia’s WIP(FM) and Washington, D.C.’s WJFK(FM).
In fact, eight of the top 10 most sports-obsessed markets are Audacy markets, according to a Nielsen-Scarborough study from 2025 cited in the report. In order of “avid fan index,” those markets are Kansas City, Buffalo, Atlanta, Austin, Des Moines/Ames, Pittsburgh, Philadelphia, St. Louis, Columbus and Denver.

“These are the markets where fandom shows up everywhere,” Audacy said in the report. You can read its entire findings here.
The report coincides with a massive year in the sports calendar, which includes the World Cup, Winter Olympics and World Baseball Classic, not to mention coverage of the four major U.S. sports.
Study findings
As sports viewing scatters across multiple platforms, the most devoted fans are concentrating their daily habits on audio, Audacy said.
“Audacy now ranks #1 in sports talk reach across radio and TV, surpassing ESPN and FS1,” the company said in a release, citing the Nielsen-Scarborough study.

Passionate fans engage long after the final whistle, according to the report. During the offseason, 72% of fans monitor trades and deals, according to the Crowd React Media study. Diehard fans are also 1.4 times more likely to tune into pre- and post-game shows on radio than TV, according to a Vision Insights study from this past August through October.
Podcasts, naturally, have played a significant role. According to Edison Research’s Share of Ear from Q3 2025, the share of listening to podcasts for sports content has increased by 71% in the last five years.
Approximately 79% of fans said that sports make them feel part of a community. The study cited fans who mute national broadcasts to capture their own city’s emotion and history via local radio.
Gen-Z fans are just as passionate, Audacy said, but consume content differently. They are more likely to watch clips or analysis on Twitch and participate in daily fantasy leagues or sports betting, according to the Vision Insights study.
That’s where Audacy said sports radio has been ahead of the curve.
“Long before video podcasts became a headline, sports radio shows were already streaming live on YouTube, Twitch and social platforms,” the report said.
It may not be a drastic surprise that NFL fandom is the highest among audio listeners. According to the study, 81% of avid NFL fans are sports talk radio listeners.
Audacy said the passion transfers digitally, too.
“Sports audio drives measurable results beyond traditional categories, with web traffic lifts on air days vs. off-air days: +105% for financial services, +42% home improvement, +22% grocery, +10% automotive,” the report said.
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