Supply Side is a series of occasional articles about companies in the radio broadcast supply ecosystem.

Visitors to the MaxxKonnect booth at the 2026 NAB Show will learn about a new option for distribution called Prism. Adrian Berkovits is founder and president.

Radio World: What is Prism?

Adrian Berkovits: It is a purpose-built, global audio broadcasting ecosystem designed to replace traditional satellite distribution.

Its hardware and software are engineered from the ground up to work in unison. The result is a cost-effective solution that offers far more ease, control, insight and flexibility than traditional satellite distribution.

Our flagship receiver, the Quattro, is a four-channel stereo 1RU appliance designed and built in collaboration with Angry Audio.

RW: Who founded the company and where is it based?

Berkovits: I founded Adventure 33 and own it 100%. Prism is a new product and service offered by us at Adventure 33. We’re based in Toronto and we are a team of 18 people, a mix of employees and contractors.

RW: The website describes “a resilient omnidirectional IP network for broadcast-grade audio delivery from studios to affiliates.” Who developed this technology?

Berkovits: We developed this in-house all from scratch because we’re obsessed about uptime and we knew to do it right, we needed to start from zero.

When we say “omnidirectional,” we mean it literally: There is no single point of failure anywhere in the architecture. Prism routes audio simultaneously across five independent infrastructure layers and multiple cloud and dedicated providers, each with different network paths among multiple geographic regions.

If a vendor has an outage, for example, your audio is already flowing through the other layers. If a fiber cut takes down one network path, traffic keeps flowing via the other layers.

We’ve watched Prism maintain uninterrupted service during major cloud provider outages that took down thousands of websites and services. While other systems went dark, our audio delivery stayed on air because the architecture simply routed around the problem. It’s resilient by design.

RW: Why does the radio broadcast marketplace need this, compared to what’s available?

Berkovits: The radio industry is facing a critical infrastructure crisis. C-band satellite spectrum is being reclaimed by wireless carriers for 5G deployment. Satellite capacity is literally shrinking, and what remains is becoming prohibitively expensive and difficult to manage.

Broadcasters need a migration path off satellites, but early IP-based alternatives were typically built on a single cloud provider that just trades one single point of failure for another. We’ve been listening, and the marketplace has been waiting for a solution that’s both truly resilient and actually practical to deploy.

Prism solves this by using proven, leading-edge technology that affordably is far easier to use, configure and deploy than traditional broadcast infrastructure. Stations can provision new receivers remotely in minutes and even configure their audio channels and closures using their phone.

RW: What are the terms of purchase — is this a one-time buy, a lease, a monthly subscription?

Berkovits: Encoders and receivers are a one-time purchase with no recurring fees. The Prism network infrastructure, web portal and support operate on a flat monthly or annual subscription model. No surprises, no usage charges, just predictable and affordable operational costs.

RW: Do you have any clients using the system?

Berkovits: Yes, we have several large early adopters already using Prism in both Canada and the United States. We’re working with them under NDA during the initial deployment phase, so we can’t release their names just yet, but we’ll be announcing those partnerships shortly.

RW: What else should broadcasters know?

Berkovits: At the end of the day, we are an agile team that deeply cares about audio and are driven by the hunger to solve problems. We’ve spent a great deal of time focusing on contact relay closures for automation triggers for example.

This has been a sticking point for the industry for quite some time. Commercial copy-splits, for example, and audio/metadata timing are all seamlessly managed and precisely synchronized within Prism. Events fire exactly when they’re supposed to. We even support cross-fading and ducking if desired for the broadcaster’s use case.

Info: www.prism18.com

NAB Show Booth: C2038 (MaxxKonnect)

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