WKRP (a Real One) Is Willing to Share Its Call Sign

Text has been updated with additional information.
Would you like your station call letters to be WKRP?
That famous call sign currently is held by a low-power FM station in Raleigh, N.C. And while the station isn’t planning to give it up, it would be willing to share if the price is right.
The licensee issued this announcement:
“Oak City Media, a non-profit organization that’s operated a real WKRP for over a decade, is announcing a process by which certain other broadcast stations can share this nostalgic call sign in accordance with FCC regulations, allowing simultaneous use by one AM radio station, a full-power FM station (as ‘WKRP-FM’), full-power television station (with the suffixes ‘-TV’ or ‘-DT’) and one low-power TV station (using the suffixes ‘-CD’ or ‘-LD’).”
Executive Director D.P. McIntire wrote: “For five years, ‘WKRP in Cincinnati’ was the fictional, often dysfunctional setting behind one of the most popular situation comedies in the United States. Originally airing on the CBS television network, immediately after its network run it became a syndication staple for stations, and episodes can still be found on the air in many markets; as can episodes of a revival of the series in the early 1990s.”
He invited broadcast licensees to email him for an info packet “explaining the process, timelines and requirements.”
“At the end of this process, one station in each of these categories will receive authorization to use the WKRP call sign along with Oak City Media,” according to the release.
“The organization meanwhile intends to use proceeds generated through the process to help a number of newer non-profit groups build the ‘third generation’ of LPFM radio stations.”
FCC rules allow applicants to request call signs of their choice if the combination is available.
They state: “Where a requested call sign, without the ‘-FM,’ ‘-TV,’ ‘-CA,’ ‘-DT,’ or ‘-LP’ suffix, would conform to the call sign of any other non-commonly owned station(s) operating in a different service, an applicant utilizing the online reservation and authorization system will be required to certify that consent to use the secondary call sign has been obtained from the holder of the primary call sign.”
McIntire told Radio World that Oak City Media receives several approaches each year from parties interested in obtaining or sharing the call letters.
“We do not want Oak City Media’s involvement in this process to violate either FCC regulations or IRS rules governing 501(c)(3) organizations,” he said, so they’ve created a 501(c)(3) non-profit called IBC Inc., short for Independent Broadcast Consultants.
“Oak City Media will conduct the selection process for whom shares the WKRP call sign,” McIntire said.
“Those who ‘win’ will donate funds to IBC, which in turn will oversee the funds and disburse them to ‘third-generation’ LPFM stations in need until we’ve exhausted what we generate.”
He said the effort has no stated goal amount, “simply to get the most we can so as to provide the biggest ‘pay it forward’ we’re able.”
(See a list of historical uses of WKRP at FCCInfo.com.)
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